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Washington Technology home > 06/21/04 issue
06/21/04; Vol. 19 No. 6

A winning secret: distributor dynamics
What's in it for you?

By BRAD GRIMES

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These days, distributors strive to offer something extra for everyone. They still serve the vital function of moving products from vendors to customers, but now they also offer marketing services and other resources. To get an idea of what your company stands to gain from distributors, here's a sampling of potential benefits:

If you're a large integrator, distributors can help you

  • Fulfill basic logistics needs, including configuration and tagging, especially at busy times
  • Provide engineering support for complex solutions
  • Identify small businesses to satisfy set-aside requirements
  • Identify local partners to help service contracts at distant locations
  • Grow your state and local business through their extensive reach

If you're a small or midsize integrator, distributors can help you

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