Opinion

The power of understanding your market channels

To effectively differentiate your company from your competitors, it is critical to understand the most common channels where people get their GovCon content.

Opinion

Why social selling matters in the GovCon market

Don't overlook the power of social selling to get your company in front of prospective customers ahead of submitting a bid.

3 things you may be doing wrong on LinkedIn

LinkedIn users often commit basic mistakes in how they use their LinkedIn profiles to market themselves and their skills. Here are three steps to get you moving in the right direction.

Opinion

The Big R: Relationships remain the key to GovCon success

Whether it is your customer or a prospect, competitor or partner, you can't overstate the importance of relationships for success in the government market. Here are some simple steps to make sure you are building and maintaining your relationships.

Opinion

For small contractors, everyone’s business is marketing

Small contractors need to think seriously about marketing in fiscal 2019 and beyond by finding ways to resonate with their customers.

Opinion

Don't be a Waldo, or how to stand out in the crowd

Whether it is with agency small business advocate or a large prime, do your homework before that precious first face to face meeting or you risk getting lost in the crowd.

Opinion

How one small firm took on NAVAIR's NAICS decision and won

There is a lot of talk about NAICS choices agencies make but companies and how they can skew a contract to a particular competitor. Here's how one small business fought back and what you can learn from their experience.

Opinion

How to crack the WT Top 100

So you want to be in the Washington Technology Top 100. Here are six critical steps for moving up the food chain.

Opinion

Revisiting the 3 Rs for GovCon success

Research, resources and relationships are the building blocks for success in the federal market. Here's why.

Opinion

LinkedIn's reach continues to grow among feds

The number of federal employees on LinkedIn continues to grow so leverage the social network is a critical tool for success.

Opinion

Does traditional PR still matter?

As the trade press has morphed from print to digital some wonder if it is worth the effort to get into these online publications. Marketing guru Mark Amtower answers with a parable.

Opinion

5 steps to stand out from the crowd in 2018

Standing out from the crowd just doesn't happen. It takes planning and effort. Here's how to get started.

Opinion

8 lessons learned from the GovCon marketing trenches

Mark Amtower looks back at 34 years in the GovCon market and shares immutable truths about what it takes to succeed.

5 steps for launching an account-based marketing strategy

Marketing maven Mark Amtower shares five steps that will energize your account-based marketing efforts and help you win more business.

Opinion

5 tactics that will help you win in 2018

We breakdown the key elements your 2018 strategy has to have for success next year and beyond.

The power of GWACs, IDIQs in an age of uncertainty

With the budget picture looking so uncertain, the major GWAC and IDIQ contracts have never been more important and valuable for contractors looking to secure more business.

Social selling for the busy season ... and beyond

The busy season is the perfect time to step up your social selling activities and get in front of people who need what you are selling.

Opinion

Need outside help? Here are critical questions to ask

Companies in the B2G space often need outside service providers for support in various areas. Here are several critical questions you need to ask to make sure you get your money's worth.

Opinion

7 GovCon myths that need busting

There are no easy answers for cracking the federal market and here are seven common myths you need to ignore if you want to find your way to success.

Opinion

Be prepared: GWACS, IDIQs will grow in this age of uncertainty

With the Trump administration bent on downsizing government and government programs, the importance of GWAC and IDIQ contracts will grow.