Author Archive

Sean O'Leary

Sean O'Leary is a vice president with Susan Davis International, a public affairs firm in Washington, D.C.
Opinion

The marketing lessons learned for government contractors in year 1 of Trump 2.0

After a year of evidence, the winning message is clear: outcomes over features, efficiency as strategy, and AI as a practical tool, writes Sean O’Leary of Susan Davis International

  • By Sean O'Leary
Opinion

How marketing will change for contractors during the Biden administration

For federal contractors, a new administration means new priorities and new leaders. It also means a fresh approach to marketing.

  • By Sean O'Leary
Opinion

3 secrets to marketing tech to the government

As IT modernization continues to be a priority, companies need to focus on outcomes and people and don't be shy about policy.

  • By Sean O'Leary