Author Archive

Eileen Cassidy Rivera

Eileen Cassidy Rivera is former vice president of communications and investor relations at Vangent, a General Dynamics company. She is now vice president of marketing and communications with Cognosante. She can be reached at

How your brand, culture equal financial results

Culture and branding guru Eileen Rivera argues the why and the how of how a company's culture builds its brand.


Game-changing event? Here's how to communicate it

Eileen Rivera explains four strategies for helping customers and employees understand your company's game-changing event.

5 ways to make your big-name hires pay off

Companies often hire former government officials and other subject matter experts with great fanfare. Our branding expert tells you how to make sure you get the steak along with the sizzle.

Why contractors should pay attention to diversity and inclusion

On March 18, agencies need to file diversity and inclusion strategies. How long before they ask contractors for the same?

Why digital marketing matters for contractors

A stale website might be killing opportunities to attract new customers and new employees.

4 reasons you should care about social responsibility

Corporate social responsibility is more than just hype. Here are four steps to how social responsibility can pay off for your business.

5 secrets of better branding for government contractors

Branding can help deliver better results, enthuse employees and earn customer loyalty. Here's how.