Author Archive

Joyce Bosc


What do the Top 100 company slogans say about the market?

An analysis of the words companies use to describe themselves show how they can evoke an emotional response while telling a story of corporate capabilities.


What the slogans of the 2022 Top 100 tell us about the market

Slogans are short and succinct but they communicate volumes about changes in the market and the companies serving it.

Contracting 101: Start with patience and value

Success for small businesses in the government market requires patience and understanding the value the firms bring.