Finding the best venue for you content and exploiting the different ways of promoting it are critical to delivering your message to the people you want to reach, writes Mark Amtower.
Company executives should not expect to walk out of their first meeting with an agency OSDBU with a signed and sealed contract, especially if they come to the session ill-prepared.
You don’t want to be lost in the crowd. Mark Amtower writes that the point of becoming a government contractor is to stand out, and win some business as a result.
Companies looking for opportunities in the business-to-government market want to build and leverage relationships with the biggest contract holders, and they can be found on Washington Technology's annual Top 100 rankings.
Whether you call it thought leadership, being a niche master or a subject matter expert, it boils down to the same thing – you own some intellectual real estate. Indeed, you have some claim to knowledge that you and others find valuable.
Although there are outside vendors for virtually all disciplines in the government market – advertising and market, PR, sales, business development, bid and proposal, capture, accounting, legal, etc. – remember, not all vendors are equal.
