Opinion

Who needs sales and BD training? Everyone

If you aren't training all of your employees to be knowledgeable ambassadors for your company, you're missing a gold opportunity to expand the reach of your sales and BD organization.

  • By Mark Amtower
Opinion

7 habits of highly defective contractors

Do you know the signs of contractor to avoid? Or what habits might be hurting your business? Here are seven to eliminate before it's too late.

  • By Mark Amtower
Opinion

Can you answer the attend or not attend question?

The landscape for government conferences and events has been rocked by scandal in the last year, so you need to look critically when deciding what to attend and where.

  • By Mark Amtower
Opinion

5 2013 trends you can't ignore

Five trends that highlight the nuances and quirks of the federal market and the risk you face if you don't address them head on.

  • By Mark Amtower

One more must-do for 2013: Communicate

Market guru Mark Amtower adds to his must-do list for 2013 and it's a key factor in finding the right people and making sure they can find you.

  • By Mark Amtower
Opinion

5 must-do's for a successful 2013

Want to grow in 2013? Marketing guru Mark Amtower offers five steps to building your business.

  • By Mark Amtower
Opinion

Take your pick: Plenty of contracting woes ahead

From low-price contracting to sequestration to selective sourcing, 2013 promises to be as tough as 2012.

  • By Mark Amtower

Don't forget the power of face time

Sure social media is all the rage, but you can't afford to ignore in-person networking.

  • By Mark Amtower

A better way for GSA to fix its schedules

Mark Amtower explores where GSA should put its energies in reforming its schedule program.

  • By Mark Amtower

Three tips for better customer relationships

Times are tough and that makes customer relationships more important than ever.

  • By Mark Amtower

Are you in sync with the Top 100?

How does your company's pursuit of government contracting stack up against the biggest and the best?

  • By Mark Amtower

Should contracting professionals go back to school?

In today’s government market, current and potential contracting professionals should consider earning professional certifications rather than seeking the almighty MBA.

  • By Mark Amtower

3 steps to getting your small business discovered

Marketing maven Mark Amtower shares expert tips for making your small business stand out in the crowd.

  • By Mark Amtower

Social media continues its hot streak

Many social media platforms will continue to gain favor in 2012 within the contracting community, but some will begin to fall out of favor. What are the pluses and minus of each?

  • By Mark Amtower

What's your 2012 New Year's resolution?

The new year will require contractors to be proactive to stay competitive.

  • By Mark Amtower

Relationships rule in the government market

The third R -- relationships -- is just as important in building ties to the government contracting community as research and references, if not moreso.

  • By Mark Amtower

What resources do you need to succeed?

Resources, whether they come from inside the company or from an external source, can have a profound impact on your business. Do you know the keys to managing them?

  • By Mark Amtower

Remembering Harry Heisler

Mark Amtower shares his thoughts on the death of Harry Heisler, a longtime government contractor executive.

  • By Mark Amtower

Kundra wrong to attack industry

When Vivek Kundra blamed an "IT cartel" for the slow adoption of cloud computing, he showed how little he understands about how government and contractors work, writes Mark Amtower.

  • By Mark Amtower

Do you know the three R's of the government market?

When you boil them down to their basic elements, the keys to success in the government market are the three R's: research, resources and relationships.

  • By Mark Amtower
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