Opinion
Understanding the challenge of short attention spans
Content is still king but to be effective you have to understand and overcome the every shrinking attention span of your target audience.
Opinion
What the consumption-based cloud model means to you
As GSA moves to apply more commercial best practices to buying cloud services, you must understand the model and the funding available to your customers.
Opinion
A winning proposal isn't always the best
Too many contractors assume because they've won a contract then their proposal was a good one but wins and losses shouldn't be your only measures of success.
Opinion
Fraud dishonors service-disabled veterans
Too often sham companies are formed under the umbrella of the service-disabled, veteran-owned small business program, hurting legitimate companies and dishonoring all veterans.
Opinion
5 marketing strategies to fire your growth
Marketing expert Liz Harr shares the results of a new study that identifies five best practices to drive more growth.
Opinion
Let's save GSA ASTRO's innovative 'bonus' for mid-tier bidders
GSA's ASTRO team has developed the Bootstrap Bonus to help small and mid-tier bidders bridge the point gap and compete in the full-and-open portion of the new contract vehicle.
Opinion
5 FedRAMP pitfalls and how to avoid them
Getting FedRAMP certified is a daunting journey. Here is a guide to the pitfalls that can make the process harder and how to avoid them.
Opinion
The simple act of being on LinkedIn is marketing
Marketing occurs with every action, or inaction, in our business lives. When we attend events, meet one-on-one, and when we use social media. Everything you do defines something about you and in turn, your company. And this includes LinkedIn.
Opinion
CMMC: What we know and why it matters
Publication of the CMMC standard culminates a year-long process notable for collaboration between DOD and industry. It is a good beginning but it is only a beginning.
Opinion
Beware the dangers of groupthink
Proposal color team reviews don't work because reviewers are too susceptible to the dangers of groupthink.
Opinion
5 AI trends that will change you and your customer
Over the past two years, the long-awaited promise of artificial intelligence for the federal government has started to become a reality as the market moves beyond exploration and deeper into collaboration and information-sharing.
Opinion
When to do a Black Hat review and when not to
Knowing when you have the time, information and knowledge to conduct a Black Hat review can spell the difference between success and wasting your time and resources.
Opinion
Building the government of the future right now
Deloitte's public sector leader offers his take on how technology can remake government operations but it still all starts with people.
Opinion
Best-in-class vehicles are rising but agency contracts still rock
The majority of agency spending still flows through vehicles outside the Best in Class designation and that might be where your best opportunities are.
Opinion
7 habits of highly successful and visible LinkedIn networkers
If you've resolved to make better use of LinkedIn in 2020, you should adopt these seven habits of the highly successful networkers.
Opinion
RESOLVED: Start now to prepare for CMMC in 2020
There is no need to delay. Here is how you can make your CMMC New Year's Resolution become a reality.
Opinion
Four keys to a more painless FedRAMP authorization
When pursuing a FedRAMP authorization on your own or with help, there are four things to keep in mind -- sponsorship, buy-in, the process and communication.
Opinion
How your customers can start their AI journey
Artificial intelligence is riding high on the hype curve but that doesn't mean that AI doesn't have great value. We explore the keys to helping your customer navigate their AI journey.
Opinion
7 steps to a better marketing plan and budget
Building your marketing plan and budget are crucial to your success. Here's a step by step guide to building your plan for 2020 and beyond.
Opinion