WT 360: All about messaging and its relationship to business performance
Gettyimages.com / Sergey Mironov
By
Ross Wilkers
Dustin Siggins and Katie Helwig, public relations and GovCon practitioners respectively, go over the past decade in corporate culture shifts and how external messaging connects directly to communications with government customers.
Government contractors are under a different sort of microscope for not just how they do their work supporting agencies’ missions, but also how they talk about themselves out in the public.
The direct connections between external messaging and communications with government customers are the focal point of this episode featuring Dustin Siggins, founder and Proven Media Solutions, and Mild Red CEO Katie Helwig.
Compliance remains core to the business of GovCon in an environment where Diversity, Equity and Inclusion initiatives are on the way out. But core values and communicating those remain very much in, as Dustin and Katie explain to Ross.
Small businesses should especially take heed. The conversation includes tips and words of wisdom just for them.
