Oddball acquires Salesforce, AI implementation specialist

Oddball has acquired a business unit of Synaptic Era that specializes in integration and implementation work surrounding the Salesforce platform, which includes an artificial intelligence bent.

Synaptic has been a member of Salesforce’s partnership ecosystem since 2008 and touts having completed at least a dozen AI production deployments. This includes the first federal user of Agentforce, which is designed to deploy a digital workforce of intelligent AI agents.

This transaction announced Wednesday represents Oddball’s first purchase since its received an investment from Falfurrias Management Partners in 2024. Financial terms of the agreement with Synaptic were not disclosed.

Oddball’s current customer base includes the Veterans Affairs Department, Centers for Medicare & Medicaid Services, Air Force, Defense Health Agency, and Securities and Exchange Commission.

Synaptic brings to Oddball a portfolio of AI platform delivery efforts in mission areas such as health care, grants management, licensing, permitting and constituent-facing digital door programs.

"Government customers should not have to choose between a partner that understands their mission and one that understands the platform," Marybeth Wootton, chairwoman of Oddball’s board of directors, said in a release. "Our mission is simple: we put humans at the center of technology. Synaptic brings unique Salesforce and Agentforce credentials, strong customer outcomes, and a team that shares that commitment.”